Issue 239
Mark Suster on the Benefits of Top-Down Thinking
March 10, 2022

Hi there!
In issue 23 of One Daily Nugget, we introduced you to Barbara Minto’s “Pyramid Principle.” Today, we are back for more on the topic.
This time, Mark Suster, posting on his Both Sides blog, explains how top-down thinking not only enables you to communicate your ideas in a more effective way, but also helps you come up with better ideas in the first place.
More specifically, by forcing yourself to “start with the answers,” you will be much more focused about data gathering and analysis. What’s more, you can start collecting other people’s reactions to your evolving hypotheses, which further improves the quality of your ideas.
Read on to learn more!
Both Sides5 min read
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